Jeff

How does a giant retail brand matter locally? Introducing Yes Virginia the Musical.

How do you prove people’s love for the Whopper?

FACT - Pizza tastes better when you haven’t spent the last 30 minutes agonizing over where the [expletive] your food is.

Helping small businesses participate in the biggest shopping week of the year.

People seem to think this is genius. It really wasn’t. Burger King was introducing a new chicken sandwich and their brand platform was 'Have It Your Way.' So we let people have it their way with a chicken.

How do you re-energize people’s love for a 5 year old (that’s really old) mobile game? We did it by removing a character that had been taken for granted - and brought him into the real world for a month.

We’ve never had a hero leave the entertainment world - whether it was film, comic, or gaming - and come to our world and make it better.

Until now the Builder’s heroism has been contained to Clash of Clans - but what would a hero do in our own universe? What does it mean to be a hero here when all your life you’ve wanted to build and help. This is just the beginning of a global adventure that could only exist now because of platforms like Youtube, Reddit, Instagram and Facebook. They reframe what it means to be real, alive, and most of all matter.

We relaunched Brinks home security with a brand platform everyone can relate to. Helping to reframe the company from being in the security business to being in the trust business. Sure is not enough. Be Sure Sure.

Kids have always believed Band-Aids are magical. They’ll put them on anything… their head for a headache. Stomach for a tummy ache. So we decided to make magic a standard feature by turning bandages into a stage where the Muppets come to life to heal the hurt.

An idea that helped people reassess Best Buy customer service and employees.

Configure your car and magically go on a live action joyride ride in your exact car. Configurator meets storytelling in this technology breakthrough.

Why not let the dogs do the shopping.

A global re-launch for Puma and return as a sports brand with the new tagline "Forever Faster." We featured athletes who challenge convention and are willing to take risks with determination, bravery and joy. The villains of sport you route for.

In the fall of 2012, as educators across the country scaled back or eliminated their theater programs, one New York City school decided to put on their first show ever. They had no experience, no money, no time. Our cameras were there for every minute of it— every audition, every blown line, every agonizing second before and after the curtain call.

Directed by acclaimed documentary filmmaker Marilyn Agrelo, "No Small Parts" is the surprisingly moving and powerful story of real kids facing their biggest fears.

Committed to discovering new frontiers and revitalizing old ones, Bulleit debuted a 30-foot neon installation at Grand Central Market kicking off the fully integrated campaign.

The installation was created by legendary neon artist and “The Neon Queen” Lisa Schulte with illustrations by artist Brendan Donnelly. The art features symbolic references to LA’s culture. 

Bulleit then partnered with renowned writers to create short stories centered around based on six of the icons featured on the board. Pultizer-nominated Lydia Millet wrote “Mermaid, Cowboy” inspired by the mermaid depicted in the rocks glass. L.A. stalwart Jim Krusoe wrote “Surfer’s Blood,” based off a shark eating a taco. Other writers include Patty Yumi Cottrell, Mike Sacks, and more.